Global Amazon Account Management & E-commerce Strategy

Helping independent brands scale international storefronts, optimise PPC ad spend, and maximise marketplace revenue through data-led operations.

Our Services

From optimising your ad spend to navigating complex global logistics, we take the guesswork out of e-commerce. Explore our specialised Amazon management and consulting services designed to maximize your profit margins, safeguard your account health, and scale your brand globally.

  • What this includes:

    • Full Seller Central account management

    • Account health monitoring and issue resolution

    • Product listing creation and optimisation

    • Catalogue management and updates

    • Buy Box monitoring and performance tracking

    • Policy compliance and account safety oversight

    Outcome:
    Improved account stability, better listing performance, and reduced risk of account issues.

  • What this includes:

    • Sponsored Products campaign setup and management

    • Sponsored Brands campaign optimisation

    • Keyword research and targeting

    • Bid management and budget allocation

    • Search term analysis and negative keyword management

    • ROAS and ACOS optimisation

    Outcome:
    Improved advertising efficiency and reduced wasted ad spend.

  • What this includes:

    • SEO-optimised Amazon listings

    • Title, bullet point and backend keyword optimisation

    • Image and content improvement recommendations

    • Variation and catalogue structure management

    • Fixing suppressed or inactive listings

    Outcome:
    Increased organic visibility and improved conversion rates.

  • What this includes:

    • Expansion into EU and international Amazon marketplaces

    • Marketplace setup and configuration support

    • Localisation of listings for different regions

    • VAT and marketplace compliance guidance (high level)

    • Cross-border catalogue adaptation

    Outcome:
    Ability to scale sales across multiple Amazon marketplaces.

  • What this includes:

    • Account audits and performance reviews

    • Growth strategy development

    • PPC and listing performance analysis

    • Operational improvement recommendations

    • Launch strategy for new products

    Outcome:
    Clear roadmap for improving Amazon performance and scaling sales.

Case Studies

Case Study 1: Global Footprint & Revenue Scaling (Pet Tech Category)

  • The Challenge: An established UK brand in the competitive pet tech and wearables space wanted to scale its footprint globally but faced the logistical and marketing hurdles of expanding into entirely new, unproven international storefronts.

  • The Strategy: Developed and executed an aggressive 12-month global launch framework. Managed end-to-end catalog localisation, strategic inventory replenishment planning, and data-led PPC launch campaigns. Concurrently expanded the brand's footprint onto alternative high-growth marketplaces like Walmart and TikTok Shop.

  • The Result: Successfully launched the brand into 11 international marketplaces across North America, Europe, and Australia. Driven by targeted promotional campaigns, the brand secured a coveted Amazon Best Seller Badge in the Pets category and achieved a massive 110% Year-over-Year (YoY) revenue increase on the Amazon channel.

Case Study 2: Market Dominance & Best Seller Placement (DIY Category)

  • The Challenge: A brand operating in the Home Improvement/DIY space possessed a strong catalog but was buried by aggressive competitors, suffering from low organic visibility and sub-optimal profit margins due to poor Buy Box ownership.

  • The Strategy: Overhauled the end-to-end account strategy. Restructured listing titles, bullet points, and backend search terms to boost organic ranking while aggressively optimising supplier pricing and fulfilment inputs to capture and protect the Buy Box.

  • The Result: Generated a stellar 140% revenue growth and expanded the client's live product catalog by 40%. The strategy successfully placed five distinct products into the DIY Top-10 Best Sellers list, secured multiple "Amazon's Choice" badges, and boosted overall client revenue by 72% purely through Buy Box performance improvements.

Case Study 3: Advanced Advertising & ACOS Reduction Framework

  • The Challenge: An active Amazon account was generating consistent sales volume but suffering from bleeding ad spend. Unstructured campaign architecture and loose keyword match types resulted in an unsustainably high ACOS (Advertising Cost of Sales), destroying product profit margins.

  • The Strategy: Implemented a highly structured bidding framework across Sponsored Products and Sponsored Brands. Conducted extensive search term audits to deploy strict negative-targeting, isolated high-intent exact match keywords, and executed rigorous creative and ad copy testing.

  • The Result: Slashed overall ACOS by a massive 62% while simultaneously doubling the Return on Ad Spend (ROAS) across both UK and US storefronts. This optimisation drastically increased the client’s net profitability while sustaining aggressive keyword ranking momentum.

“One of the things that have stood out to me about Chris is his ability to think strategically and come up with creative solutions to complex problems. He is a team player willing to lend a hand and go above and beyond to help out brands. ”

Former Customer
A black and white portrait of a smiling man with short spiked hair, a beard, and wearing a black t-shirt, standing against a white background.

About me

I’m Chris, I’m an Amazon specialist with over 8 years of hands-on experience managing every corner of the marketplace — from PPC and SEO to international launches and brand protection. I’ve helped brands scale across 12 Amazon markets, generating millions in revenue and turning underperforming accounts into growth engines.

Contact us.

Legal Business Name: Chris Carter
Trading Name: Marketplace Solutions
Business Type: Sole Trader
Email: chris@marketplacesolutions.co.uk
Phone: 07506738735